Super Bowl and Avenida guests will have additional shopping options, being able to take home Houstonian-inspired styles by local designers. LAUNCH is an exclusive pop-up shop will showcase the beauty and diversity of the city's fashion and design community. It will be open from January 14 - February 26. 2017. 

Designers within the shop include:

"Designers and artisans here are creating and producing elevated, high-quality goods. It is time to show the world that one can have a successful creative brand out of Houston, and to have the support of Houston First Corporation means the city itself recognizes the talent and economic potential rising from this community." - Sydney Dao, Founder of Squid Inc., partnering group with LAUNCH. 

Locals can now come and find looks for both men and women, jewelry and more for right here at home. For guests, they will find out that Houston is a fashion mecca, and there is so much talent in the Bayou City. 

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