Houston First Corporation (HFC) and OUTFRONT Media announced the launch of the “Sky Art” project, an elevated art experience across the city’s skyline. Utilizing outdoor space, the project will feature custom designs by local artists that authentically celebrate Houston.
“Our collaboration with OUTFRONT Media is the perfect opportunity for us to celebrate our local arts community and highlight what makes Houston inspired,” said Dawn Ullrich, president and CEO of Houston First Corporation. “We are excited to see this project come to fruition and give purpose to outdoor space across the city.”
Inspired by Houston Urban Experience (HUE) Mural Festival’s transformation of EaDo, Sky Art aims to beautify the city’s skyline with custom designs that will fill remnant billboards. The designs are intended to promote hometown pride, showcasing all that Houston has to offer through unique, colorful 14’x48’ vinyls created by local artists.
“Houston is home to a premier arts scene that includes one of the largest museum districts in the country and four resident professional companies of performing arts disciplines,” said David Mincberg, Board Chairman of Houston First. “Sky Art is an innovative nod to our arts community, transforming our skyline with vibrant creative that is uniquely Houston.”
Artists are invited to submit proposals of their design concepts online from January 31 through March 9, illustrating how “Houston is Inspired” and its brand as the “Culinary and Cultural Capital of the South.” Submissions should also include the word “Houston,” taking up at least at least 2/3 of the vinyl. HFC and OUTFRONT Media also recommend artists use bright colors; bold, clear and easy to understand imagery; as well as concise language that can be easily read from the road.
“We are excited to partner with Houston First and witness a new art movement in our city.” said Jay Sitta, General Manager of OUTFRONT Media. “Billboards provide huge canvasses and are a perfect platform for displaying local artists work to the people of Houston”
Proposals may be submitted online at HFC ‘Do Business’ and VisitHoustonTexas.com/skyart and are not required to be the final product. Once the submission period has closed, a designated Sky Art Committee will select various designs to be featured across the city. If chosen, artists will have five business days to complete the final design that will be displayed on the billboards for a full year.
The Sky Art Project is an example of HFC’s continued support of Houston’s art disciplines. Recently, the organization dedicated an internal position to develop arts programming and collections within the George R. Brown Convention Center, sponsorships with HUE Mural Festival, and the ‘Houston Is…’ campaign that consistently embraces the arts community.