LAUNCH - July & August


LAUNCH is not only a nod to Houston’s reputation as "Space City,” the name also references the "launch" of emerging designers from Houston's growing creative community.

The mission of LAUNCH is to showcase the best local designers and artisans based in Houston.   Designers and artisans are selected on the criteria of quality and design.  The pop-up boutique aims to promote and educate visitors and Houstonians alike of the high-level of goods designed and/or produced in the Bayou City.   The vendors themselves will be representative of the diverse communities that make up the Houston landscape.

“Houston’s arts community is as diverse as its residents,” said Dawn Ullrich, President and CEO of Houston First Corporation. “As the most ethnically diverse city in the nation, it is our aim to show guests why Houston is known as ‘The Culinary and Cultural Capital of the South’.  LAUNCH does just that, by bringing together local designers and artisans in a unique pop-up experience that highlights Houston’s welcoming spirit and vibrant culture.” 

July - August
But in the Box Logo

Bug in the Box
Bug in the Box derived from Ruben Salazar's love for nature and insects. He grew up with a fascination for all types of butterflies and bugs. As a child, his mother taught him about entomology and how to pin and spread insects. Ruben's father is also an artist who creates mature drawings and metal sculptures. Ruben combined he and his family's love for bugs (and art) and Bug in the Box was born. He and his partner Tristan share an undying passion for insects and love teaching others about the beauty of nature that is seldom seen. 
Learn more about Bug in the Box

Dirty Dames Soaps

Dirty Dames Soaps
With a very supportive cast of misfits and oddballs, Dirty Dames Soaps was launched in 2016 by Danielle Pontus, a.k.a. Baby Blue. The photographer by trade is all about being a badass, and is constantly getting in trouble for her sass; how she has found a way through shea butter and essential oils to turn some of that sass into class. High-quality products made for you with loads of local love and support from the amazing dudes and dames she surrounds herself with. 
Learn more about Dirty Dames Soaps

Reserved Only Logo

Reserved Only
Tayyaba Ramirez discovered her passion for sewing 10 years ago by taking a local sewing class after graduating from the University of Houston-Downtown. Soon after, sewing became almost an everyday part of her life. Motherhood opened Tayyaba up to a whole new world of things she could make in preparation for her twins. Redundant and limited print selections inspired her to start her handmade business of classic baby goods with modern, updated prints. Hence, the brand Reserved Only was born - where authentic, functional baby goods for modern moms are made using hand-made magic and quality fabrics sourced from U.S. vendors. 
Learn more about Reserved Only

Feltman + Co Logo

Feltman + Co
Vaitlin Feltman is the owner and creator behind Feltman + Co., a hand-crafted small shop that specializes in baby toys. In 2015, shortly after moving to Houston, Caitlin began to build her dream of helping support her family through owning her own business. Over the next two years, she grew a successful hand-made business using her creativity and entrepreneurial spirit. Today, Caitlin designs and makes each piece out of her home studio in Houston.  
Learn more about Feltman + Co.

VCheri Logo

Vcheri by Veronica Shofield is an emerging women's apparel brand that empowers women to be true to who they are; beautiful and strong. Vcheri offers separates that can build a complete look that also pair well with any existing wardrobe. These garments can be styled easily to go from day to night or casual to dressy. She has been in business for over a year and is currently located in Houston, Texas. 
Learn more about Vcheri

Divercity Clothing Logo

Divercity Clothing Co. 
Adonis Alexander was born and raised in Houston, Texas, and has always had a passion for all things art, culture, history and geography. Since Houston is the 4th largest city in America, and has so much to offer culturally and artistically, he felt there was a need for an apparel company that highlighted the best of Houston - it's diversity. Divercity Clothing Co. offers clothing that is both stylish and classic, but also subtly educational about the diverse mix of people and cultures in Houston. 
Learn more about Divercity Clothing Co.

Mair Logo

Mair Fragrances
Houston native Mair Emenogu, 27, is the owner of Mair, a fine fragrance brand. She got her start in perfumery from Fred Cohen, a renowned French chemist and fragrance nose who taught her the art of perfume-making, according to the age old French tradition. Her brand, Mair, has an unconventional start. A former coworker saw her signature and told her it could one day be on a perfume bottle. Three years later, she turned it into her reality. Since launching in 2015, Mair has grown her brand to include silk scarves and hand creme to accompany the scent. 
Learn more about Mair

Kari Breitigam Logo

Kari Breitigam
Kari Breitigam is a multidisciplinary artist, dyer and jeweler whose current studio's work focuses on fiber/textile art. She launched an accessories line in 2013, creating limited-edition designs, which explore the use of fiber, clay and metal. Her work has been included in various exhibitions and publications including the New Americans Paintings MFA Annual. Breitigam grew up in Ohio and currently lives and works in Houston, Texas. 
Learn more about Kari Breitigam

eTurner Couture

E. Turner Couture
Founded by Ellana Turner, E. Turner Couture creates and sells handmade bold statement accessories and jewelry by use of fabric manipulation and combining sewing techniques with traditional jewelry-making techniques. The company was born out of a a love for unique prints, sewing, quality craftsmanship and an affinity for unusual statement pieces. Every piece available for purchase is handmade with love and care in Houston, Texas.
More about E. Turner Couture

Point 506 Logo

Point 506
Point 506 is a Houston-based indie clothing brand, focusing on the intersection of art and science. The brand incorporates sacred geometry with today's top theoretical physics in a truly unique style based on co-owner Vincent Fink's art. His work continues to blend the worlds of art and science, realism and imaginary, as a unified frontier and the zeitgeist of his generation. Point 506 can be found in multiple boutiques across the USA and online. 
Learn more about Point 506


Store information

Address: 701 Avenida De Las Americas

Monday – Saturday 10am – 6pm
Sunday – 12pm – 5pm

Telephone: 713.853.8371
Email :
Facebook: launchhtx
Instagram: @launchhtx
Twitter: @launchhtx