UH March Madness Watch Party at Avenida Houston

Get ready to cheer on Houston’s hometown team in a high-energy, can’t-miss game day experience! Join us at Avenida Houston for an unforgettable UH March Madness Watch Party as the Cougars take the court in Round One.

Game Day Details

• Date: Thursday, March 19, 2026
• Doors Open: 7:40 PM
• Tip-Off: 9:10 PM
• Location: Avenida Houston Plaza

Watch the Game—Bigger & Better

We’re bringing the excitement outdoors with a massive 20-foot screen, plus additional screens throughout the plaza so you won’t miss a single play. Whether you’re front and center or relaxing with friends, every seat is a great one.

Arrive Early for the Full Experience

The party starts 90 minutes before tip-off, so come early and soak in the pre-game energy. Expect a full lineup of entertainment and activities, including:

• Performances by the Spirit of Houston
• Live music to get the crowd hyped
• Interactive games and activities
• Exclusive UH giveaways
• Fun selfie stations to capture the moment

What to Bring

Make yourself comfortable and stay for the full game:

• Yard chairs
• Blankets
• Your Cougar pride 🐾

Or simply grab a seat on the plaza and jump right into the action.

Rally with Houston

There’s nothing like watching March Madness surrounded by fellow fans. Feel the energy, hear the roar of the crowd, and be part of a city-wide celebration as we rally behind the University of Houston.

Parking and Transportation

Guests coming to performances can find garage parking in the Avenida North and Avenida South parking garages, located at each end of the George R. Brown Convention Center More information on rates and transportation can be found here. 

Experience Houston